- Publish Date
- Thursday, 14 May 2020, 4:05PM
An Italian designer’s bikini set featuring a face mask has seen sales spike after she launched it as a “joke”.
Tiziana Scaramuzzo, the owner of Elexa Beachwear in Senigallia, central Italy, began producing the unique trio to keep spirits up at home after the government’s lockdown restrictions.
And while it may prove to create an awkward tan line, Scaramuzzo said sales have boomed.
After posting several images of her 2020 bikini set, dubbed “trikini”, Scaramuzzo was inundated with orders with people asking if can be shipped worldwide.
The mum said she couldn’t believe the lockdown had gone on for so long and damaged the season so badly.
However, she sees hope in the orders she’s been receiving and believes people are buying the bright and colourful floral-patterned designs to keep themselves from getting too glum.