New World and Pic's have teamed up for a tasty new creation: 'Gooey Peanut Butter Choc Cross Bun'

Publish Date
Tuesday, 8 March 2022, 11:58AM

Honestly, who doesn't love a warm Hot Cross Bun with a good helping of butter? But now your favourite Easter treat is about to be taken to a whole new level ...

New World has teamed up with beloved New Zealand brand Pic's Peanut Butter to create a new flavour combo.

Allow us to introduce you to 'Gooey Peanut Butter Choc Cross Buns.'

The 'Gooey Peanut Butter Choc Cross Bun' was designed by the team at New World Kaikoura after winning Foodstuffs South Island annual in-house Hot Cross Bun competition - and now their winning flavour is available in New World stores across all of Aotearoa NOW.

Pippa Prain, Head of New World Marketing and Customer Experience at Foodstuffs NZ says: "Every year New World sells 850,000 jars of Pic’s peanut butter, so we know our customers love it.

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"This Easter, we’ve ordered an additional 5,000kg of peanut butter, and our bakery teams will be working hard to bring customers freshly baked hot cross buns."

Try out the new Gooey Peanut Butter Choc Cross Bun from today, available in-store and online in participating New Worlds nationwide for a limited time only, while stocks last.

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