- Publish Date
- Thursday, 1 September 2022, 9:47AM
From Smeg knives to Disney tiles, there's no denying people across the country go crazy for supermarket collectables.
And after a two year break, New World has brought back it's much-loved Little Garden!
Little Garden - which is in its fourth year - hits stores this month with 24 New Zealand-propagated seeds to collect and easily grow at home.
"There's a real cult following around Little Garden, and we've had people asking us since we wrapped 2020's campaign when we'd be bringing it back, so it's really exciting that we can finally share the news with our customers and Little Garden Community that Little Garden is back," said Sarah Austin, New World Marketing Manager Retail and Shopper.
New World has worked with Egmont Seeds to provide the 24 fresh friends customers can meet and collect.
"We think Little Garden is so special as it really does help all New Zealanders give growing a go - it's not just for kids. All you really need are some pots, some water and a bit of sunlight, and you can join the fun."
Customers receive a free Little Garden Seedling Kit for every $40 spent during the promotion, both online and in-store.
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