Palmerston North Pak'nSave billboard goes viral thanks to its unfortunate placement

Publish Date
Monday, 14 October 2019, 3:09PM

WARNING: Content may offend.


A Pak'nSave billboard displayed in Palmerston North has gone viral on social media as the unfortunate placement unveils an offensive phrase.

A photo of the billboard, which is on a Rangitikei St building opposite Cuba St, has been shared on a New Zealand Reddit thread along with the caption "Love that pole placement! Keeping it classy in Palmy...".

The billboard is meant to say "RUCK ME! THAT'S LOW PRICES", however in the photo the first word has been transformed by a pole to start with an "F".

Going with a rugby theme, the billboard also has the words "sideline support deals".

Many Kiwis on Reddit found the photo hilarious, with some sarcastically claiming that Pak'nSave "knew what they're doing".

A Foodstuffs spokesperson told the Herald that Pak'nSave liked to push boundaries in terms of creativity with their advertisements.

"The 'Sideline Supporters' campaign is national and customers can see it on TV, radio, online – the executions differ by channel and throughout the country.

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"Regarding the placement of this particular poster, a quick shuffle to the left or right resolves the pole situation.

"Pak'nSave is well known for creating word of mouth with very little budget – feedback from customers is that they are enjoying being Sideline Supporters."

It's not the first time a supermarket has fallen victim to a rather unfortunate gaffe

In 2018, visitors to the country were faced with a rather interesting welcome to New Zealand after Auckland Airport Countdown lost it's "O".

The store's sign appeared to have had the crucial letter missing for three days because of an electrical outage, before it was quickly fixed after the Herald reported the problem.


This article was first published on and is republished here with permission.

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